If your website has had zero traffic growth for months, the first question worth asking is this: have you ever searched for your own business the way a stranger would? Not opened your analytics. Actually searched. Typed the words a real customer types, on a phone, no context, no brand name in the query. Most business owners haven’t. They built the site, liked how it looked, and waited for Google to do the rest. Months later, the traffic graph is flat. A competitor with a plai