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And How to Avoid Being One of Them Most business owners pick a digital marketing agency the same way they pick a courier partner. Get three quotes, skim the portfolio, go with whoever sounded most confident on the call. Six months later, they’re quietly shortlisting replacements. This isn’t bad luck. It’s a predictable pattern and the root cause is almost never a bad campaign or a missed deadline. It’s something that happens before any work starts. The Real Reason Most Agen
