If you've ever asked "how much should digital marketing cost me," you've probably gotten three different answers. An agency. A freelancer. A friend who just hired someone full-time. All three sound confident. All three are talking about a different thing. That's the problem nobody names upfront: there isn't one way to get digital marketing done, so there isn't one number attached to it. A freelancer, an in-house hire, and an agency come with different levels of expertise, dif

Google AI Brief is a Gemini-powered feature inside AI Max for Search campaigns. It lets advertisers write plain-language instructions - about what ads should say, which searches to target or avoid, and who to reach - instead of manually configuring every campaign setting. You write a brief. The AI follows it. As of May 2026, AI Brief is rolling out in English for AI Max for Search campaigns, with Performance Max and AI Max for Shopping campaigns to follow.

Meta vs Google in 2026: Why Your Ad Budget Might Need a Rethink