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Google AI Brief is a Gemini-powered feature inside AI Max for Search campaigns. It lets advertisers write plain-language instructions - about what ads should say, which searches to target or avoid, and who to reach - instead of manually configuring every campaign setting. You write a brief. The AI follows it.
As of May 2026, AI Brief is rolling out in English for AI Max for Search campaigns, with Performance Max and AI Max for Shopping campaigns to follow.
